Essential negative keywords for cosmetic practice Google Ads include: jobs, salary, school, training, course, certification, DIY, cheap, free, insurance coverage (if you are self-pay), and any competitor names you do not want to serve. Adding negatives systematically from the search terms report each week prevents budget waste on irrelevant clicks.
Cosmetic practice campaigns attract irrelevant clicks from three main categories: people looking for employment ("Botox injector jobs"), people seeking training ("cosmetic injector certification program"), and people looking for self-service options ("how to do lip filler at home"). Adding negatives from each of these categories — and updating them weekly as new irrelevant searches appear — can reduce wasted spend by 20 to 40 percent for a new campaign.
The most valuable negative keyword source is your own search terms report — the actual searches that triggered your ads. Reviewing this weekly in the first 90 days of a campaign, adding negative keywords for irrelevant queries as they appear, tightens the campaign progressively. Practices that do this consistently see improving cost-per-conversion as the campaign matures.
We audit your marketing and show you where you are losing patients.
Book Free Audit →