Procedure pages should be 1,000 to 2,000 words. Location pages should be 800 to 1,500 words. Blog posts should be 1,200 to 2,500 words. These ranges reflect what ranks well in competitive cosmetic markets without becoming padded or unfocused. Length should serve the reader, not chase a word count target.
Length is not a direct ranking factor but correlates with the depth and comprehensiveness of content — which is. A 2,000-word rhinoplasty page that addresses procedure variations, candidacy, recovery, cost, and surgeon selection comprehensively covers the topic in a way that shorter pages cannot. This comprehensiveness is what earns rankings, not the word count itself.
Some practices pad pages with redundant information to hit arbitrary word counts. This produces content that ranks poorly and converts worse — patients who encounter obviously padded content lose confidence in the practice's credibility. Every paragraph should add information a prospective patient would find genuinely useful. When you run out of useful things to say, the page is the right length.
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