Average CTR for medical practice Google Ads is 3 to 5 percent for well-optimized search campaigns. Procedure-specific campaigns with strong ad copy regularly achieve 6 to 8 percent. Brand campaigns can reach 15 to 25 percent. Below 2 percent on search usually signals weak ad copy or poor keyword-to-ad match.
Brand campaigns — ads that show when someone searches your practice name — should have CTR above 15 percent. If someone is searching for you specifically and not clicking your ad, something is wrong with the ad or you have a competitor bidding on your brand name.
Procedure-specific campaigns targeting high-intent searches like "rhinoplasty surgeon Dallas" or "Botox near me" should achieve 4 to 8 percent CTR with well-written ads. Generic medical marketing campaigns targeting broad queries will be lower, typically 2 to 4 percent.
CTR below 2 percent on search campaigns usually means one of three things: the ad copy does not match what the searcher is looking for, the keyword targeting is too broad and pulling irrelevant searches, or the ads are showing in positions 4 through 7 rather than the top 3 where CTR is dramatically higher. Address the lowest-CTR ad groups first — they represent the biggest conversion opportunity.
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