Average CTR for medical practice Google Ads is 3 to 5 percent for well-optimized search campaigns. Procedure-specific campaigns with strong ad copy regularly achieve 6 to 8 percent. Brand campaigns can reach 15 to 25 percent. Below 2 percent on search usually signals weak ad copy or poor keyword-to-ad match.
Brand campaigns, ads that show when someone searches your practice name, should have CTR above 15 percent. If someone is searching for you specifically and not clicking your ad, something is wrong with the ad or you have a competitor bidding on your brand name.
Procedure-specific campaigns targeting high-intent searches like "rhinoplasty surgeon Dallas" or "Botox near me" should achieve 4 to 8 percent CTR with well-written ads. Generic medical marketing campaigns targeting broad queries will be lower, typically 2 to 4 percent.
CTR below 2 percent on search campaigns usually means one of three things: the ad copy does not match what the searcher is looking for, the keyword targeting is too broad and pulling irrelevant searches, or the ads are showing in positions 4 through 7 rather than the top 3 where CTR is dramatically higher. Address the lowest-CTR ad groups first, they represent the biggest conversion opportunity.
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Book Free Audit →Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
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