22 years in search and paid media. Now focused on one thing: patient growth for aesthetic practices.
Uday Rajaram has spent 22 years in digital marketing, starting as a developer in New York City and moving through every discipline the industry produced along the way: SEO, Google Ads, paid social, programmatic, and connected TV. For much of that career he ran search and paid media for medical practices across the country, plastic surgeons, dermatologists, med spas, and dental practices, work that shaped a simple conviction: most practices are not underserved by marketing, they are underserved by attention.
He founded Medical Marketing Firm in 2026 to build the agency he thought those practices deserved. The firm works exclusively with aesthetic and cosmetic medical practices, runs on an AI-native model where routine execution is automated under senior oversight, and keeps a deliberately small client roster so every account is managed directly by a senior director. There is no junior account-manager layer, by design.
Uday is the author of Earned Traffic, a book on building search visibility that compounds instead of renting attention through ads alone. He was selected for a TEDx talk on artificial intelligence, and he has taught practitioners through Digital Marketing Classes, an education venture he founded in 2018.
He lives on the Connecticut shoreline in Madison, where Medical Marketing Firm is based.
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