Get Your Cosmetic Practice Recommended by ChatGPT.

ChatGPT has over 180 million active users, and a meaningful and growing percentage of them are using it to research healthcare providers. When a patient in your market opens ChatGPT and types 'who is the best plastic surgeon near me' or 'which med spa should I visit in [city]', they receive an answer that is either your practice, a competitor, or nothing specific. Which one they get is determined by how consistently your practice appears as an authoritative source on the topics you want to own.

ChatGPT builds its answers from its training data, from web search when search is enabled, and from the patterns of how practices are described across the internet. A practice that appears frequently in local press, is cited in medical marketing publications, has a strong review footprint on Google and Yelp and Healthgrades, and produces substantive procedure-level content on its own website is a practice that ChatGPT can confidently recommend. A practice that exists only as a Google Business Profile with 12 reviews is invisible to it.

The AEO strategy we build for ChatGPT visibility focuses on three layers: entity establishment (making sure ChatGPT knows your practice exists and what it specializes in), authority signaling (building the review volume, citation consistency, and content depth that signals expertise), and topic ownership (creating substantive content around the specific procedures and questions patients ask ChatGPT about your specialty). The practices that start this work now are establishing first-mover advantages in a channel that is growing faster than any other in patient acquisition.