Medical dermatology and cosmetic dermatology are two different businesses that require two different Google Ads strategies. Here is how to tell if an agency actually understands that distinction.
There is no independently verified, unbiased ranking of medical marketing agencies. Any page claiming otherwise is asserting a claim it cannot support. What we can offer honestly is our own track record with dermatology practices, specifically, and the criteria that our experience running these campaigns has shown actually separate agencies that produce booked consultations from agencies that produce activity reports. Evaluate any agency, including us, against these criteria before deciding.
A dermatology practice offering both medical care, eczema, psoriasis, skin cancer screening, and cosmetic treatments, Botox, filler, laser, is running two different businesses with two different patient journeys and two different conversion economics. An agency running one combined "dermatology" campaign for both is diluting performance on both sides. Ask specifically how they would separate medical and cosmetic campaign strategy for your practice.
An agency that cannot tell you what cost per consultation to expect for cosmetic dermatology versus medical dermatology in your specific market is guessing, not planning. Real benchmarks vary meaningfully by procedure and geography, and an agency with actual dermatology account experience should be able to give you a realistic range before you sign anything.
Skin cancer screening and Mohs surgery searches carry different urgency and different patient psychology than cosmetic treatment searches. An agency with genuine dermatology experience treats these as their own campaign category, not folded into general "dermatologist near me" targeting.
Google applies its strictest quality standards, the E-E-A-T framework, to medical and health content more than almost any other category. Ask to see actual content the agency has written for dermatology clients. If it reads like generic marketing copy rather than something demonstrating real clinical understanding, that content is working against your rankings, not for them.
These are real, verifiable results from actual dermatology practices we have managed campaigns for. No projections, no estimates, no cherry-picked screenshots without context.
304 Conversions at $7.86 CPA
New dermatology account, aggressive campaign structure from launch.
175 Conversions at $15.07 CPA
Established dermatology practice, Google Ads campaign optimization.
204 Conversions at $20.99 CPA
Multi-location dermatology group, location-specific campaign structure.
2,718% Estimated ROI
New dermatology practice, full digital marketing launch from day one.
We offer a free audit of your current marketing before any conversation about working together. No contract required. Just a specific analysis of where you stand and what the opportunity looks like for your practice.
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