Med spa marketing that only focuses on acquiring new patients and ignores retention is solving half the problem. Here is what actually separates a capable med spa agency from one selling generic PPC.
There is no independently verified, unbiased ranking of medical marketing agencies. Any page claiming otherwise is asserting a claim it cannot support. What we can offer honestly is our own track record with med spas, specifically, and the criteria that our experience running these campaigns has shown actually separate agencies that produce booked consultations from agencies that produce activity reports. Evaluate any agency, including us, against these criteria before deciding.
Botox alone justifies four patient visits a year if retained properly. An agency that only talks about new patient acquisition and has no answer for how they build a retention system, post-appointment sequences, retargeting timed to the treatment cycle, review generation, is only solving half of what makes a med spa profitable.
A med spa offering Botox, filler, laser, and body contouring is really running four or five different small businesses under one roof. An agency running one combined "med spa" campaign instead of segmenting by treatment category is producing worse results than the segmented approach would, because the searcher intent and messaging that converts for Botox does not match what converts for CoolSculpting.
Med spa patients, particularly for injectables and body contouring, spend real time researching on Instagram before they ever search Google. An agency that only offers Google Ads is missing an entire stage of the patient journey. Ask specifically what their Meta Ads process looks like and ask to see actual creative examples, not just a description.
Reviews are the single biggest local search and conversion factor for med spas specifically. Ask exactly how the agency systematically generates reviews, not whether they "encourage" them. A vague answer here is a signal the rest of the local SEO strategy is probably vague too.
These are real, verifiable results from actual med spas we have managed campaigns for. No projections, no estimates, no cherry-picked screenshots without context.
429 Conversions at $2.35 CPA
Med spa account, aggressive Google Ads campaign structure across treatment categories.
New Patients From Online Search Tripled
Med spa, local SEO and Google Business Profile investment producing compounding organic growth.
52 Conversions at $22.54 CPA
Mid-Atlantic med spa, competitive regional market, segmented campaign approach.
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