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The 2026 Cosmetic Practice Marketing Benchmark Report.

Real CPL benchmarks, Google Ads CPCs, conversion rates, and ROI data across 12 specialties and 40+ US markets. Built from 100+ managed campaigns. Free download.

Step 1 of 4
What is your primary specialty?
Select the option that best describes your practice.
Plastic Surgery
Surgical cosmetic procedures
Med Spa / Aesthetics
Injectables, devices, body
Dermatology
Cosmetic dermatology
Cosmetic Dentistry
Veneers, implants, Invisalign
Ophthalmology / LASIK
Refractive, cataract
Other Specialty
Ortho, fertility, OB/GYN
Just getting started
New to paid marketing
Running campaigns
Want to benchmark results
Evaluating agencies
Comparing options
Already performing
Want to push further
Your Biggest Challenge

Optional. Helps us send you relevant follow-up insights.

🔒Your information is never shared. A strategist may follow up with insights specific to your market. No hard sell.
What’s Inside
The 2026 Cosmetic Practice Marketing Benchmark Report
Cost per lead benchmarks for 12 specialties by market size
Google Ads CPC data for 15 procedure categories
Landing page conversion rate benchmarks and the compounding math
Consultation-to-treatment close rate data by specialty
AI search adoption rates and citation benchmarks
The 4 gaps that account for most below-benchmark performance
Local SEO and map pack ranking benchmarks
Format
PDF · Instant download · Free
100+ campaigns analyzed
40+ US markets covered
No email required to download
Updated for 2026