Google Ads for Dermatologists That Fill Your Consult Calendar.

Procedure-specific searches consistently outperform generic terms. 'Cosmetic dermatologist [city],' 'mohs surgery [city],' and 'botox dermatologist near me' capture patients in decision mode. Medical dermatology terms like 'eczema treatment' and 'psoriasis specialist' require separate campaigns from cosmetic because the patient journey, conversion path, and economics are entirely different.

Most dermatology practices see positive ROI starting at $2,000 to $4,000 per month in ad spend. Practices running both medical and cosmetic campaigns typically invest more because the segments are distinct. The more important metric is cost per consultation, which in our managed derm accounts averages $15 to $40 depending on procedure mix and market competitiveness.

Run entirely separate campaigns. Medical dermatology patients (eczema, psoriasis, acne, skin cancer screening) search very differently from cosmetic patients (botox, filler, laser) and have different conversion economics. Mixing them in one campaign means ad copy and landing pages cannot speak precisely to either segment.