Google Ads for Med Spas That Build a Recurring Patient Base.

At minimum, separate campaigns for injectables (Botox, filler), body contouring (CoolSculpting, Emsculpt, non-surgical), laser and skin treatments, and any device-specific searches (Morpheus8, Halo). Each treatment category has different patient intent, different decision cycle length, and different economics. A single 'med spa' campaign misses most of them.

On local relevance and injector expertise. National chains have broad budgets but weaker local signals. A practice with strong Google reviews, precise local targeting, and landing pages that feature your specific injectors and their credentials converts local search intent at significantly higher rates than national brand campaigns.

Start at $1,500 to $3,000 per month in ad spend plus management. Scale based on cost per lead and procedure economics. Botox and filler campaigns typically produce leads at $15 to $50. Body contouring leads run higher at $40 to $100. The right spend level is where your revenue from acquired patients exceeds your total marketing investment, which most well-managed accounts achieve within 60 to 90 days.