Google Ads for Ophthalmologists That Fill Your Surgical Schedule.

LASIK is one of the highest-performing Google Ads procedures in all of medicine. Patients searching 'LASIK surgery [city]', 'LASIK cost [city]', or 'best LASIK surgeon near me' have typically spent months evaluating whether they are candidates and are now in provider selection mode. The conversion rate from high-intent LASIK searches to consultation bookings consistently exceeds most other elective procedures when the campaign structure and landing page are well-built.

Cataract surgery campaigns operate differently because the patient journey often starts with a primary care or optometry referral rather than a direct search. However, patients who have received a cataract diagnosis increasingly research premium IOL options online before their surgical consultation, searching for 'multifocal IOL surgeon [city]', 'cataract surgery cost', and 'premium lens implants'. A campaign targeting these decision-stage searches captures patients who want to be informed consumers of their cataract care.

Dry eye, glaucoma, and medical ophthalmology searches have lower average case value than surgical procedures but fill appointment slots with patients who often progress to surgical evaluation. A well-structured account separates surgical from medical ophthalmology campaigns so premium ad spend goes toward surgical procedure searches while medical searches are captured at appropriate bid levels.