Google Ads for Plastic Surgeons That Fill Your Operating Room.

By procedure category. Rhinoplasty, breast augmentation, tummy tuck, facelift, and body contouring each need separate campaigns with separate keywords, separate ad copy, and separate landing pages. A patient searching for rhinoplasty cost should land on a rhinoplasty page showing your rhinoplasty results, not a general plastic surgery homepage.

In our managed plastic surgery accounts, cost per consultation lead averages $30 to $90 depending on procedure and market. Higher-value markets like Beverly Hills and Manhattan run toward the upper range. With procedure values of $8,000 to $25,000 and consultation-to-booking rates of 30 to 50 percent, the economics justify meaningful ad investment in virtually every market.

Revision procedures (rhinoplasty, breast implant revision, facelift revision) deserve their own campaigns. Revision patients have been through surgery before, are more skeptical, do deeper research, and are more focused on credentials and track record than primary patients. Separate campaigns with copy that acknowledges the revision patient experience convert at higher rates than lumping revision with primary procedures.