Real CPC benchmarks from 40+ US cosmetic markets. Answer 4 questions and get a data-backed monthly budget recommendation in under 2 minutes.
What this calculates
Your monthly ad spend based on your market size, target procedures, conversion rate, and consultation volume goals — using real cost-per-click data from live campaigns.
Step 1 of 5
What size market are you in?
Select the option that best describes your market.
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Small Market
Under 250k population
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Mid-Size Market
250k – 1M population
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Large Metro
1M – 3M population
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Major Metro
NYC, LA, Miami, Chicago
Botox / Filler
Avg CPC varies by market
CoolSculpting
Higher intent keyword
Laser Treatments
IPL, resurfacing, RF
Weight Loss / GLP-1
Semaglutide, tirzepatide
IV Therapy
Hydration, wellness
Hormone Therapy
HRT, testosterone
20
Good starting target for most practices.
5204060100
Monthly consultations target. How many new patient consultations do you want Google Ads to generate each month? This drives your required budget directly.
Under 2%
Homepage as landing page
3–5%
Basic landing page
6–10%
Optimized procedure page
10%+
Highly optimized
🔒Your information is never shared or sold. One of our strategists may reach out with benchmark data for your specific market. No hard sell.
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Your budget is being calculated.
Answer the questions on the left to see your recommended monthly ad spend.
Your Budget Estimate
Recommended Monthly Spend
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Estimated Monthly Clicks
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Target Cost Per Lead
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Complete all steps to see your full budget breakdown with market-specific context.