Most practices have no idea what their marketing actually returns. This calculator shows your true cost per patient, monthly revenue from marketing, and lifetime value ROI in under 2 minutes.
What this calculates
Your real marketing return — cost per new patient, first-visit revenue generated, and lifetime value return on every dollar you spend on Google Ads and SEO.
Step 1 of 6
What is your practice type?
Select the option that best describes your practice.
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Plastic Surgery
High avg procedure value
✨
Med Spa
High repeat visit rate
🤗
Dermatology
Mix of medical & cosmetic
🦷
Cosmetic Dentistry
High case value
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Ophthalmology / LASIK
High single-procedure value
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Orthodontics
Strong family referral rate
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Total monthly marketing spend. Include Google Ads, SEO fees, agency management, and any other paid marketing. Enter 0 for any channel you are not currently running.
20
Typical for a mid-size practice.
12550100150
New patients per month from marketing. How many new patients does your current marketing generate each month? Include all channels — Google Ads, SEO, social, and referrals driven by your marketing efforts.
40%
Average for most cosmetic practices.
5%20%40%60%80%
Consultation-to-treatment close rate. Of the consultations your marketing generates, what percentage book and complete treatment? Industry average is 35–45% for most cosmetic specialties.
$
Average first visit revenue per new patient. What does a typical new patient spend on their first treatment? Use your most common procedure value. We pre-filled a benchmark based on your specialty.
🔒Your information is never shared or sold. One of our strategists may reach out with benchmark data for your specific market. No hard sell.
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Your ROI is being calculated.
Answer the questions on the left to see your real marketing return.
Your ROI Estimate
Return on Ad Spend
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Cost Per New Patient
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Monthly Revenue from Marketing
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Complete all steps to see your full ROI breakdown including lifetime value return.