Cosmetic practices should use call extensions (phone number displayed in the ad), sitelink extensions (links to specific procedure pages), callout extensions (short text highlights like "Board Certified" and "Free Consultation"), structured snippets (listing your procedures), and location extensions (linking your Google Business Profile). Together these expand the ad real estate and provide more conversion paths.
For any cosmetic practice, showing a phone number directly in Google Ads is essential. Mobile users especially click-to-call directly from ads without visiting the landing page. A call extension that shows your number increases CTR and provides a direct conversion path for patients who prefer calling to forms. Configure call extensions to only show during business hours when someone can answer, calls that go to voicemail from paid ads have low conversion rates.
Sitelink extensions add links below your main ad that go to specific pages, your rhinoplasty page, your Botox page, your before-and-after gallery. For a practice with multiple procedures, sitelinks help patients navigate directly to the relevant page from the search results rather than landing on a generic page. This improves both CTR and conversion rate for procedure-specific searches.
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Book Free Audit →Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
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