Cosmetic practices should implement four schema types: LocalBusiness or MedicalBusiness schema with complete NAP and hours, Service schema for each primary procedure, FAQPage schema on pages with FAQ content, and Review or AggregateRating schema to display star ratings in search results. These four types cover the most impactful structured data for cosmetic patient acquisition.
MedicalBusiness is a more specific schema type than LocalBusiness and is appropriate for practices with licensed medical providers. Use Physician schema for physician-led practices, MedicalClinic for multi-provider practices, and MedicalSpa for med spas. The more specific the schema type, the more clearly you are communicating your entity type to search engines and AI systems that use structured data to understand what you are.
FAQPage schema is particularly valuable for AI search visibility. When you mark up a question and answer with FAQPage schema, you are explicitly giving AI systems a structured Q&A pair to cite. A procedure page with 10 FAQ schema entries is 10 explicit citation opportunities for AI tools answering patient questions about that procedure. This is the most direct action a practice can take to improve AI search visibility beyond the existing site infrastructure.
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Book Free Audit →Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
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