The Direct Answer
Cosmetic Surgery Google Ads work best with tightly segmented campaigns matched to how patients actually search, not one broad ad group covering the whole procedure. We have run cosmetic surgery patients campaigns from $25 to $70 CPA depending on market competition, with the biggest single lever being landing pages built for the specific search term rather than a generic homepage.
Cosmetic Surgery Marketing Benchmarks
Average CPA
$25–$70
Average CPC
$3–$11
Recommended Budget
$2,000–$5,500/month
Conversion Rate Range
8–20%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Actually Matters Here
General cosmetic surgery searches are broader and more comparison-shopping in nature than single-procedure searches, patients researching "cosmetic surgery near me" are often still deciding between procedures, so a strong practice-level landing page matters more here than for a single, specific treatment.
Practices researching cosmetic surgery marketing often also look into plastic surgery, med spa, and specific procedure pages, since patients considering one frequently ask about the others during the same consultation.
REAL RESULTS
134% increase in website traffic for a cosmetic surgery practice
Read full case study →Want to know what this looks like for your cosmetic surgery practice specifically?
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