The Direct Answer
ENT / Sinus Google Ads work best with tightly segmented campaigns matched to how patients actually search, not one broad ad group covering the whole procedure. We have run ENT and sinus patients campaigns from $15 to $30 CPA depending on market competition, with the biggest single lever being landing pages built for the specific search term rather than a generic homepage.
ENT / Sinus Marketing Benchmarks
Average CPA
$15–$30
Average CPC
$3–$6
Recommended Budget
$1,800–$4,000/month
Conversion Rate Range
15–28%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Actually Matters Here
ENT and sinus searches are heavily symptom-driven, "chronic sinus infection," "balloon sinuplasty," "deviated septum," patients are often searching while actively uncomfortable, which tends to produce higher intent and faster booking decisions than purely cosmetic procedures.
Practices researching ent / sinus marketing often also look into sinus surgery, allergy treatment, and hearing services, since patients considering one frequently ask about the others during the same consultation.
REAL RESULTS
153 conversions at $19.24 CPA, 21.2% conversion rate for an ENT/sinus practice
Read full case study →Want to know what this looks like for your ent / sinus practice specifically?
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