The Direct Answer
Facelift Google Ads work best with tightly segmented campaigns matched to how patients actually search, not one broad ad group covering the whole procedure. We have run facelift patients campaigns from $45 to $95 CPA depending on market competition, with the biggest single lever being landing pages built for the specific search term rather than a generic homepage.
Facelift Marketing Benchmarks
Average CPA
$45–$95
Average CPC
$5–$13
Recommended Budget
$3,000–$7,000/month
Conversion Rate Range
5–12%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Actually Matters Here
Facelift patients skew older and research heavily via desktop rather than mobile, and tend to weight surgeon reputation and years of experience more heavily than price when choosing where to book a consultation.
Practices researching facelift marketing often also look into blepharoplasty, thread lift, and non-surgical skin tightening, since patients considering one frequently ask about the others during the same consultation.
REAL RESULTS
423% increase in conversions over 2 years for a Boston-area facial plastic surgery practice
Read full case study →Want to know what this looks like for your facelift practice specifically?
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