The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
Hormone therapy marketing budgets range from $1,500–$4,000/month. The lifetime value of a TRT patient on monthly injections for 3+ years makes $100–$200 CPA highly profitable on any reasonable calculation.
Hormone Therapy Marketing Benchmarks
Average CPA
$68–$150
Average CPC
$5–$15
Recommended Budget
$1,500–$4,000/month
Conversion Rate Range
10–20%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Hormone Therapy Patients Actually Respond To
Hormone therapy patients have extremely high lifetime value, monthly or quarterly visits for years. TRT clinics and HRT practices can run national campaigns effectively. AI chat converts exceptionally well for this patient profile.
The procedures driving the most patient acquisition activity for hormone therapy practices: TRT, HRT, peptide therapy, testosterone optimization, menopause management, thyroid optimization.
REAL HORMONE THERAPY RESULTS
Want to know what this looks like for your hormone therapy practice specifically?
We will audit your current marketing, pull your market's competitive data, and show you exactly what is holding your patient volume back. Free, no obligation.
Get My Free AI Marketing Audit