This is the most common problem we hear from practice owners. The schedule has open slots. The team is ready. But new patients are not coming in at the rate the practice needs. Here is the honest diagnosis.
The Direct Answer
Hormone therapy practices not getting enough leads are usually running generic campaigns without the specific TRT or HRT angle. We reduced one hormone therapy practice CPA from $290 to $68 purely through restructuring campaigns and landing pages around patient-specific concerns.
Hormone Therapy Marketing Benchmarks
Average CPA
$68–$150
Average CPC
$5–$15
Recommended Budget
$1,500–$4,000/month
Conversion Rate Range
10–20%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Hormone Therapy Patients Actually Respond To
Hormone therapy patients have extremely high lifetime value, monthly or quarterly visits for years. TRT clinics and HRT practices can run national campaigns effectively. AI chat converts exceptionally well for this patient profile.
The procedures driving the most patient acquisition activity for hormone therapy practices: TRT, HRT, peptide therapy, testosterone optimization, menopause management, thyroid optimization.
REAL HORMONE THERAPY RESULTS
Want to know what this looks like for your hormone therapy practice specifically?
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