Most med spas see strong results starting at $1,500 to $3,000 per month in Google Ads spend. The right number depends on your market, your target procedures, and your current conversion infrastructure.
Cost per click for injectable keywords like Botox and filler typically runs $2.50 to $9 in mid-size markets and $7 to $15 in major metros like LA and NYC. Body contouring and surgical aesthetic keywords run higher. Calculate your budget backward from a target number of consultations, your estimated cost per click, and your landing page conversion rate.
Below $1,000 per month in ad spend, most markets cannot generate enough data for Google's algorithm to optimize effectively. You end up with too few clicks to identify what works. $1,500 is generally the floor for a single procedure in a mid-size market.
If any of this sounds like your practice, start by checking whether AI search can see your site.
A med spa in a small Connecticut market might run effective campaigns at $1,500 to $2,000 per month. The same strategy in Los Angeles or Miami requires $3,000 to $6,000 to achieve comparable consultation volume because CPCs are 2 to 3 times higher in major metros.
Yes. Each major procedure should have its own campaign with its own budget. A $3,000 monthly budget split across Botox, filler, and body contouring as separate campaigns consistently outperforms one $3,000 campaign covering all three, because each campaign can have dedicated landing pages and precise bidding.
Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
Want me to look at your site the way I looked at this data? Check my site