Med spa Google Ads should target three keyword types: procedure-specific (Botox near me, lip filler [city]), concern-based (under eye treatment, body contouring), and brand-specific (your practice name). Organize these into separate campaigns with dedicated landing pages for each. Avoid generic terms like "beauty treatment" that attract unqualified traffic.
Start with your highest-value procedures and build keyword lists from the specific to the general. For Botox: "Botox near me" and "Botox injector [city]" are your core high-intent terms. "Botox cost" and "how much is Botox" are informational but still valuable. "Anti-aging treatment" is too generic. Run procedure-specific and generic terms in separate campaigns so you can bid and optimize them independently.
Adding location qualifiers to keywords significantly improves conversion rates. "Med spa" is broad. "Med spa [city]" is specific. "Med spa [neighborhood]" is even more targeted. In a competitive market, location-qualified keywords often have lower CPCs than broad terms while delivering higher-intent traffic.
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Book Free Audit →Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
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