Med spa Google Ads should target three keyword types: procedure-specific (Botox near me, lip filler [city]), concern-based (under eye treatment, body contouring), and brand-specific (your practice name). Organize these into separate campaigns with dedicated landing pages for each. Avoid generic terms like "beauty treatment" that attract unqualified traffic.
Start with your highest-value procedures and build keyword lists from the specific to the general. For Botox: "Botox near me" and "Botox injector [city]" are your core high-intent terms. "Botox cost" and "how much is Botox" are informational but still valuable. "Anti-aging treatment" is too generic. Run procedure-specific and generic terms in separate campaigns so you can bid and optimize them independently.
Adding location qualifiers to keywords significantly improves conversion rates. "Med spa" is broad. "Med spa [city]" is specific. "Med spa [neighborhood]" is even more targeted. In a competitive market, location-qualified keywords often have lower CPCs than broad terms while delivering higher-intent traffic.
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