After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Med spa Google Ads work best with procedure-specific campaigns, 'Botox near me', 'CoolSculpting [city]', with dedicated landing pages per service. We have run med spa accounts at $2.35 CPA with 36.9% conversion rates by pairing tight campaigns with high-converting landing pages.
Med Spa Marketing Benchmarks
Average CPA
$2–$50
Average CPC
$3–$12
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
15–37%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Med Spa Patients Actually Respond To
Botox patients are worth $800+/year over multiple visits. Google Maps 3-pack position is decisive, most patients click the first local result. Reviews mentioning specific procedures carry extra local search weight.
The procedures driving the most patient acquisition activity for med spa practices: Botox, filler, laser, CoolSculpting, Emsculpt, skin resurfacing, microneedling.
REAL MED SPA RESULTS
Want to know what this looks like for your med spa practice specifically?
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