This is the most common problem we hear from practice owners. The schedule has open slots. The team is ready. But new patients are not coming in at the rate the practice needs. Here is the honest diagnosis.
The Direct Answer
Med spas not getting enough patients are almost always missing from the Google Maps 3-pack or have fewer than 50 reviews. These two factors determine who gets the Botox patient, not ad spend. Fix your Maps presence before scaling paid campaigns.
Med Spa Marketing Benchmarks
Average CPA
$2–$50
Average CPC
$3–$12
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
15–37%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Med Spa Patients Actually Respond To
Botox patients are worth $800+/year over multiple visits. Google Maps 3-pack position is decisive, most patients click the first local result. Reviews mentioning specific procedures carry extra local search weight.
The procedures driving the most patient acquisition activity for med spa practices: Botox, filler, laser, CoolSculpting, Emsculpt, skin resurfacing, microneedling.
REAL MED SPA RESULTS
Want to know what this looks like for your med spa practice specifically?
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