Cost per conversion for medical and cosmetic practice marketing typically ranges from $2 to $55 depending on specialty, with med spas and ophthalmology often the most efficient, and plastic surgery and vein practices running higher due to longer decision cycles and higher patient value. The table below is aggregated from Medical Marketing Firm client campaigns and published case studies, and is updated monthly.
| Specialty | Range | Average |
|---|---|---|
| Med Spa (Botox, Fillers, Body Contouring) | $2.35 – $22.54 | $12.45 |
| Dermatology | $7.86 – $26.95 | $19.38 |
| Ophthalmology | $4.29 – $30.22 | $16.95 |
| Cosmetic Dentistry | $16.44 – $45.89 | $31.16 |
| ENT / Sinus | $13.93 – $19.24 | $16.59 |
| OB/GYN | $13.56 | $13.56 |
| Orthodontics | $20.30 | $20.30 |
| Plastic Surgery | $33.06 – $45.01 | $39.29 |
| Vein Practices | $25.01 – $55.38 | $40.20 |
Figures represent cost per conversion (booked consultation, form submission, or qualified call) from active and completed Medical Marketing Firm Google Ads campaigns, aggregated across client accounts and published case studies. Individual results vary by market competition, campaign maturity, and service mix. See our case studies for full campaign detail.
The gap between the low and high end of each range usually comes down to three things: how competitive the local market is, how mature the campaign is (a 6-month-old account with conversion history nearly always outperforms a fresh launch), and how tightly the landing page and offer match the search intent. Practices new to paid search should expect to land in the upper half of their specialty's range for the first 60 to 90 days while the campaign optimizes.
If your current cost per conversion sits meaningfully above your specialty's range, the issue is usually one of three things: broad, unfocused ad targeting, a landing page that does not match what the ad promised, or tracking that is not capturing all your real conversions (undercounting is common with call-only campaigns that lack call tracking). A free audit will show you which of the three is driving your number, and what a realistic target looks like for your specific market.
Get a free audit showing your current cost per conversion against your specialty's benchmark, and exactly where you're losing patients.
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