The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
Orthodontics marketing budgets range from $1,000–$3,000/month. An Invisalign case at $5,000–$8,000 makes $60–$120 CPA highly profitable when the campaigns are structured correctly.
Orthodontics Marketing Benchmarks
Average CPA
$20–$60
Average CPC
$4–$10
Recommended Budget
$1,000–$3,000/month
Conversion Rate Range
20–30%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Orthodontics Patients Actually Respond To
Adult Invisalign is the highest-value segment. Parents searching for children and adults searching for themselves need different messaging and separate campaigns. Clear aligner competition from DSOs is intensifying.
The procedures driving the most patient acquisition activity for orthodontics practices: Invisalign, braces, clear aligners, retainers, adult orthodontics, accelerated orthodontics.
REAL ORTHODONTICS RESULTS
Want to know what this looks like for your orthodontics practice specifically?
We will audit your current marketing, pull your market's competitive data, and show you exactly what is holding your patient volume back. Free, no obligation.
Get My Free AI Marketing Audit