Plastic surgery Google Ads budgets range from $3,000 to $10,000 per month depending on the number of procedures, market competitiveness, and consultation volume targets. Single-surgeon practices in mid-size markets can generate meaningful volume at $3,000 to $5,000. Multi-surgeon practices in major metros typically invest $7,000 to $15,000 for comprehensive procedure coverage.
Rather than setting a total budget and dividing it equally, allocate budget based on procedure value and demand. A rhinoplasty campaign generating $12,000 average procedure revenue deserves more budget than a skin care campaign generating $300 average visit value. Start with your highest-value procedures, establish target CPLs for each, and allocate budget based on the desired consultation volume from each procedure.
The same $5,000 budget generates dramatically different results in Nashville versus New York City. In Nashville, $5,000 per month might generate 30 to 40 procedure-specific consultation requests. In Manhattan, it might generate 5 to 8. Understanding your market's average CPC for the keywords you want to target before setting budget expectations is essential for realistic planning.
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