Plastic surgery Google Ads budgets range from $3,000 to $10,000 per month depending on the number of procedures, market competitiveness, and consultation volume targets. Single-surgeon practices in mid-size markets can generate meaningful volume at $3,000 to $5,000. Multi-surgeon practices in major metros typically invest $7,000 to $15,000 for comprehensive procedure coverage.
Rather than setting a total budget and dividing it equally, allocate budget based on procedure value and demand. A rhinoplasty campaign generating $12,000 average procedure revenue deserves more budget than a skin care campaign generating $300 average visit value. Start with your highest-value procedures, establish target CPLs for each, and allocate budget based on the desired consultation volume from each procedure.
The same $5,000 budget generates dramatically different results in Nashville versus New York City. In Nashville, $5,000 per month might generate 30 to 40 procedure-specific consultation requests. In Manhattan, it might generate 5 to 8. Understanding your market's average CPC for the keywords you want to target before setting budget expectations is essential for realistic planning.
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Book Free Audit →Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
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