Plastic surgery Google Ads produces some of the highest ROI in medical marketing when structured correctly, with cost per consultation ranging from $95 to $350 depending on market and the economics improving dramatically as case values are factored in.
For surgical procedures in mid-size markets, a well-managed campaign typically produces consultations at $95 to $200 per booked appointment. In major metros, costs range from $160 to $350. These figures assume complete conversion tracking including phone calls, which most practices do not have.
Start with average case value. A rhinoplasty practice averaging $8,000 per procedure with a 40 percent consultation-to-surgery close rate has an effective revenue per consultation of $3,200. At $150 cost per consultation, that is a 21x return before accounting for lifetime patient value and referrals.
If any of this sounds like your practice, start by checking whether AI search can see your site.
The most common causes are homepage as the ad destination rather than a procedure-specific landing page, which adds 50 to 70 percent to cost per consultation, incomplete call tracking that makes the account blind to most of its actual conversions, and broad geographic targeting that wastes budget outside the realistic patient draw area.
A properly structured campaign shows consultation volume within the first two to four weeks. Meaningful optimization data requires 60 to 90 days. Practices that evaluate a campaign in the first 30 days often shut down programs that would have produced strong returns by month three.
Uday Rajaram is the founder of Medical Marketing Firm. He has spent 22 years in digital marketing, starting as a developer in New York, and has run Google Ads, SEO, and AI search programs for more than 100 medical and cosmetic practices. He is the author of Earned Traffic.
Every guide on this site is written or reviewed by him. The numbers come from our own client accounts and published case studies, never estimates. How we source and update our content · udayrajaram.com
Want me to look at your site the way I looked at this data? Check my site