This is the most common problem we hear from practice owners. The schedule has open slots. The team is ready. But new patients are not coming in at the rate the practice needs. Here is the honest diagnosis.
The Direct Answer
Most plastic surgery practices not getting enough patients are missing procedure-specific SEO pages and running Google Ads to their homepage instead of dedicated landing pages. The fix is separating campaigns by procedure and building a landing page for each one that speaks specifically to that patient.
Plastic Surgery Marketing Benchmarks
Average CPA
$33–$70
Average CPC
$8–$25
Recommended Budget
$3,000–$8,000/month
Conversion Rate Range
8–15%
If any of this sounds like your practice, start by checking whether AI search can see your site.
What Plastic Surgery Patients Actually Respond To
Plastic surgery patients research 3–12 months before booking. Before/after galleries are the primary conversion driver. Procedure-specific landing pages outperform generic campaigns by 3–5x.
The procedures driving the most patient acquisition activity for plastic surgery practices: rhinoplasty, breast augmentation, tummy tuck, facelifts, body contouring.
REAL PLASTIC SURGERY RESULTS
Want to know what this looks like for your plastic surgery practice specifically?
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