Uday Rajaram | Updated September 2026
Across our med spa client campaigns, Google Ads cost per lead runs from about $2 to $23, and the spread is almost entirely explained by treatment. Injectables and laser hair removal sit at the low end because search intent is specific and the decision is fast. Body contouring and weight loss sit at the high end because patients research longer and compare more. The single biggest lever is not the bid; it is whether the campaign is built per treatment with its own landing page and tracked to a booked appointment rather than a click.
The numbers, by treatment
These ranges come from our own client accounts and published case studies, aggregated across markets. Your market will shift them, Los Angeles and Miami run higher, Phoenix and Nashville lower, but the ordering holds almost everywhere.
Injectables (Botox, dermal filler): $2 to $12 per lead. The most efficient treatment category in med spa advertising. Search intent is precise, the patient usually knows what they want, and the decision cycle is days, not weeks. Our best-performing injectable campaign produced leads at $2.35 with a 36.9 percent landing page conversion rate.
Laser hair removal: $5 to $15 per lead. High-intent, seasonal (demand builds from late winter through spring), and responsive to package-based offers. Conversion rates are strong because the patient is comparing providers, not deciding whether to do it.
Skin treatments (facials, peels, microneedling, laser resurfacing): $8 to $18 per lead. Broader intent and more competition from non-medical spas, which makes negative keywords and medical positioning essential.
Body contouring (fat freezing, muscle toning): $12 to $23 per lead. Longer decision cycle, higher ticket, and more research before booking. Leads here are worth more, and campaigns that track to consultations rather than form fills show it.
Medical weight loss (GLP-1 programs): $10 to $23 per lead, with a caveat: Google restricts prescription-drug advertising, so campaigns must be built around the program and the consultation, not the medication. Done correctly, this is one of the fastest-growing lead sources for med spas in 2026.
What moves the number more than the bid
Per-treatment campaigns. A single campaign advertising everything the med spa does forces one landing page and one message on patients with very different intent. Splitting by treatment, with a dedicated page for each, is the change that most often cuts cost per lead in half.
Tracking to appointments. Cost per lead is only useful if the leads book. We track every campaign through to the booked appointment, and in most accounts the cheapest leads are not the best ones; a $6 injectable lead that books 40 percent of the time is worth more than a $3 lead that books 10 percent. Optimizing to appointments instead of form fills changes which keywords win.
Geography. Med spa patients rarely drive more than 15 minutes for routine treatments. Campaigns targeting a whole metro pay for clicks from people who will never come in. Tight radius targeting around the practice is the second most common fix.
Negative keywords. The words that inflate med spa costs are predictable: cheap, free, at home, DIY, training, jobs, and the names of competing providers. A maintained negative list keeps the budget on patients.
What a good result looks like
A med spa spending $2,000 to $4,000 a month on Google Ads with per-treatment campaigns, tight geography, and appointment tracking should expect 60 to 150 leads a month depending on treatment mix, converting to booked appointments at 25 to 40 percent. The practices that struggle are almost always running one broad campaign, measuring clicks, and targeting the whole metro. Those three fixes, made together, are the difference between a campaign that feels expensive and one that pays for itself several times over.
Related: PPC for Med Spas, Medical Marketing Benchmarks 2026, Google Ads vs Meta Ads for Cosmetic Practices.